Facebook, Google, et al: It’s Not The Data, It’s The Context.

ContextsDylan Curran recently published Are you ready? Here is all the data Facebook and Google have on you – an article which should open the eyes of anyone who uses Facebook or Google.

It’s a good article, and it shows how much data people give up freely – who doesn’t have a Gmail account or a Facebook page these days? – but it’s lacking something that most people miss, largely because they’re thinking of their own privacy or lack of it.

I requested my data from the sites – Facebook had 384 megabytes on me, and my Google Data I will get on April 7th since I opted for 50 gigabytes. All this data, though, is limited to what I have done.

It lacks the context. We are all single trees in the forest, and these companies aren’t so much in the habit of studying trees by themselves. They have the data of the forest of trees. That context, those interactions, you can’t really download. The algorithms they have derive data from what we hand over so willingly because it costs us nothing financially.

So, while they can give us our data, and some companies do, they can’t give us someone else’s data – so we only get the data on that single tree, ourselves. We learn only a small amount of what their algorithms have decided about us, and while Facebook has a way to see some of what their algorithms have decided about you, they are not compelled to tell you everything about your digital shadow. Your digital shadow has no rights, yet is used to judge you.

What’s your context? That’s the real question. It’s what they don’t show you, what they have decided about you from your habits, that they don’t truly share. That is, after all, their business.

Know that, be conscious of it… and don’t be an idiot online, no matter how smart you think you are. Everything you do is analyzed by an algorithm.

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