Let It Marinate.

downside www

One of the things that makes the rounds in the blogosphere as a ‘truth’ is that you have to blog every day.

In a niche, if you follow another ‘truth’.

This leads to all kinds of crap content. Really. People reblog other people’s blogs, trying to capitalize on something someone else wrote in the hope that they can write it in a more popular way so that their blog can get traffic so that…

Take a breath.

That’s the newspaper business model. That’s the 24 hour news business model. It’s driven by advertising, as many blogs are, and that incentive can actually cause a decrease in quality.

An example: I picked on sex toys in Trinidad and Tobago recently. The story the newspapers carried was rushed, was not well researched, and of course provocative. When Finance Minister Colm Imbert called it fake news the next week, I laughed – because, of course, he pointed out that there’s no definition of what a sex toy actually is. In the video interview, it was even said that a woman had her edible underwear seized by Trinidad and Tobago Customs. The joke from the peanut gallery was that it was a snack. My joke would have been that Customs didn’t know how to use edible underwear- you don’t seize it. 

As it turns out, a company named Websource had simply sent out a circular stating that imported sex toys could be confiscated, and were not permitted through their service. The government’s alleged ban was hearsay. Hearsay is heresy in factual reporting.

Waiting, sometimes, is the best thing to do. You don’t have to be the first to publish. You can simply aspire to getting it right before you publish.

So it is with any kind of writing, any kind of social media posting, any kind of sharing of information – even in person. You don’t have to fill what you perceive as voids with inaccurate or incomplete information.

You can wait.

More often than not, you should.

Write frequently, write well, and don’t focus on being first.

Focus on getting it right.

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