When I read, “Better Business TT launches app, website: Protecting customers from rip-off“, I laughed a bit. It’s not a bad idea, so let me explain.

The article, on the Internet, doesn’t link to the website or app.

It doesn’t really say much about the application other than it being a concept borrowed, with attribution, to successful Angi (formerly Angie’s List) online directory in the United States. That’s the way of these things because it really is dependent on community buy-in, and so the article and content related to this should be sticky. That article is not sticky. It was coated in butter and sent out the door.

The website name might make people with American exposure confused it with the Better Business Bureau, which it is not and not even near a local equivalent.

Having mastered the art of search engines long ago, even when people were still fighting with the blinking lights on VCRs, I found the BetterBusinessTT website. Again, pretty generic, and it could be early on and looking for an organic ‘boom’ to happen, but it needs more oomph in that regard.

And again, it’s not a bad idea. It’s a good idea, though with an estimated population of about 1.5 million with a lot of economic disparity, I don’t know that it will beat out personal recommendations. The security aspect, mentioned in the article, though, was very funny and the reason I wrote this.

Where in the context of lack of the Data Privacy Laws in Trinidad and Tobago, with recent data breaches, would anyone consider their data to be secure in this country? And why then can someone not just tamper with the website so that they can get sales for their services and products?

This is not against BetterBusinessTT. Not at all. It’s about knowing where the laws of liability land on information in Trinidad and Tobago.

Information has been the ‘new oil’ for over 20 years at this point, and it looks like WASA may be in charge of that these days.